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First of all, you might want to check out my new post on the best UK art and craft store sales here, because I’ve started to compile lots of deals, sales and discounts there to help you save. Besides that, here are some more ways to save money on art supplies.
If your business has a problem keeping hold of its customers and encouraging them to come back for more, there’s a range of reasons why that might be. But the one thing you should probably be prioritizing is a strategy that encourages customer loyalty. With that kind of strategy in place, you’ll find it much easier to keep hold of those customers and make consistent profits. Here are some of the things that’ll help you promote stronger customer loyalty.
Recently I’ve been thinking about the sunk cost fallacy and how it relates to art and artists.
The sunk cost fallacy is (in my own boiled-down definition) a misconception that drives us to hold on to bad investments because of the amount we’ve already invested.
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I really hadn’t planned to buy anything in September as I wanted to try to save up for some bigger buys (and more silicone). However, the offer of a sack of raw fleece was too much to resist.
The fleeces – 3 in all – were free to me, but I did get a few things to make processing them easier. Here’s what I got:
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Branding yourself as an artist is a big deal – there are lots of articles floating around that will tell you how to brand yourself as an artist with streamlined visuals, typefaces and marketing materials, but that doesn’t always cut through to the deeper part of branding.
Besides that, it doesn’t address the underlying insecurity you may be feeling about yourself as “a brand”, and who you want that brand to appeal to.
